BriefedIn vs researching people by hand
Manual research works, it just costs 30 minutes a meeting. At ten meetings a week that's five hours of tab-hopping you never get back.
| BriefedIn | Manual Google research | |
|---|---|---|
| Time per meeting | About 1 minute | Often 20-30 minutes |
| Consistency | Same structure every time | Depends on how rushed you are |
| Sources | Cited automatically | You keep track yourself |
| Cost | Under $0.30 a brief on Pro | Your time, at your hourly rate |
At a $60/hour value of your time, 25 minutes saved is about $25 per meeting against roughly $0.29 for a brief. The math (assumption-based, plug in your own rate) favours prepping every meeting.
Comparison is category-level, based on public information. Products change, so check Manual Google research for current features and pricing.
Is the brief as good as my own research?
For a first pass, usually. You still add your own judgement, and every line is cited so you can dig deeper.